Blonde Made Better

Introducing Bright Blonde Essential Priming Serum and Sun Lightening Mist

While one’s true hue is their stylist’s secret, the Bright Blonde Collection keeps hair looking naturally illuminated for longer. It’s every blonde’s moment to shine.

Lit From Within

Bright Blonde Essential Priming Serum

An essential first step when caring for blonde hair. This hydrating violet formula repairs and strengthens processed hair while eliminating brassiness.

Bright Blonde Essential Priming Serum
$42
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Specially formulated with violet and pearlized pigments, our brightening serum tones and eliminates brassiness while replenishing moisture and protecting up to 450°F / 232 °C. Hair is left restored, touchably soft and lit from within.

Live in the Light

Bright Blonde Sun Lightening Mist

Extend your vacation and gradually lighten your blonde hues with the heat of the sun (or your dryer). Our peroxide-free spray is formulated with a natural blend of lemon and chamomile to illuminate highlights while imparting weightless moisture and UV protection.

It’s beach hair, but better.

Bright Blonde Sun Lightening Mist
$38
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Discover the Bright Blonde Collection